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Neuromarketing: Exploring the Brain of the Consumer

On 01.06.12, In Business, Marketing, Science, by mrblue

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different …

Internet Marketing with WordPress

On 01.06.12, In Internet, Marketing, by mrblue

The book’s accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is …

Android Application Development For Dummies

On 01.06.12, In Mobile, by mrblue

The popularity of the Android market is soaring with no sign of slowing down. The open nature of the Android OS offers programmers the freedom to access the platform’s capabilities and this straightforward guide walks you through the steps for creating amazing Android applications. Android programming expert Donn Felker explains …

Robot Builder’s Bonanza, 4th Edition

On 01.06.12, In Technology, by mrblue

Have fun while learning how to design, construct, and use small robots! This richly illustrated guide offers everything you need to know to construct sophisticated, fully autonomous robots that can be programmed from your computer. Fully updated with the latest technologies and techniques, Robot Builder’s Bonanza, Fourth Edition includes step-by-step …

Aspects of Building Design Management

On 01.06.12, In Architecture, by mrblue

Achieving design value depends upon the collective efforts of all participants involved in the design and realization of buildings, necessitating the establishment of appropriate managerial frames as well as the assembly and maintenance of effective teams. Building design management is a rapidly evolving field and this special issue of the …

The Ever-Evolving Enterprise: Guidelines for Creating Your Company’s Future

On 01.05.12, In Business, by mrblue

Corporate success in the years ahead will take more than fine-tuning existing operations. It will take more than piecemeal application of reactive, stopgap measures. The future of business will belong to executives who understand the multifaceted nature of change, who welcome innovation, think proactively, and have the courage to move …

Operations and Process Management: Principles and Practice for Strategic Impact

On 01.05.12, In Business, Management, by mrblue

Written by best-selling authors in their field, Operations and Process Management inspires a critical and applied mastery of the core principles and processes fundamental to managing business operations. Approaching the subject from a truly managerial perspective, this brand new text provides clear and concise coverage, whilst the accompanying CD provides …

How Power Changes Hands: Transition and Succession in Government

On 01.05.12, In Politics, by mrblue

How can we strengthen the capacity of governments and parties to manage arrivals and departures at the top? Democracy requires reliable processes for the transfer of power from one generation of leaders to the next. This book introduces new analytical frameworks and presents the latest empirical evidence from comparative political …

PhoneGap Beginner’s Guide

On 01.05.12, In Javascript, Programming, by mrblue

This is a step-by-step guide written in an informal, friendly style, for beginners to learn building cross-platform mobile applications with PhoneGap. You will find plenty of fully explained code and ample screenshots in the book to ease and speed up your understanding. This book is for developers, ideally with web …

Forensic Science, 3rd Edition

On 01.05.12, In Science, by mrblue

This book provides a clear and authoritative introduction to forensic science ¿ the application of science to the resolution of legal disputes. It describes and explains the principal features of forensic science, from the collection of physical evidence at the scene to the presentation of scientific findings in court. Although …

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