Oracle Application Integration Architecture (AIA) Foundation Pack 11gR1: Essentials

Every Enterprise should have a learning curve in building better integration solutions from inaccuracy. Since Integration becomes the backbone of every corporate IT system, it is important to build the integration solution based on industry proven best practices. Oracle being a leader in enterprise solutions brings industry best practices and …

iAd Production Beginner’s Guide

Think of an iAd as a micro-app contained within an app on a user’s iPhone or iPad that they’ve downloaded from the App Store. When the user taps your advert’s banner it bursts into life filling the entire screen of their device. iAd Beginner’s Guide takes you through the start …

Building Leadership in Project and Network Management: A Facilitator’s Tool Set

This book builds a bridge between facilitation techniques and leadership in project and network management. It provides methodical Messages, a Facilitator Curriculum, and the wealth of 40 carefully selected and reality-proof Tools, many of which have not been published at all or at least never been published in English. The reader will benefit as …

Wired and Dangerous: How Your Customers Have Changed and What to Do About It

Customers today are picky, fickle, vocal, and “all about me” vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back—with a single snarky video or damning review gone viral, they can bring down a company. To succeed …

The Brain and Emotional Intelligence: New Insights

Over the last decade and a half there has been a steady stream of new insights that further illuminate the dynamics of emotional intelligence. In this new book, Daniel Goleman explains what we now know about the brain basis of emotional intelligence, in clear and simple terms. This book will …

301 Ways to Use Social Media To Boost Your Marketing

The time to start social media marketing was yesterday. Don’t worry, though–this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick “snapshot” lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help …

The Soul of Leadership: Unlocking Your Potential for Greatness

Mindfulness, meditation, and awareness of the power of emotions is helpful in every area of life, and now, after 55 books, Chopra offers a succinct guide that employs his principles and specifically addressing managers. With a focus on spirituality, Chopra analyzes problems faced in the workplace and offers guidance for …

The Unfinished Revolution: Human-Centered Computers and What They Can Do For Us

Do you sometimes feel you’re serving the computers and other techno-gadgets in your life, rather than them serving you? If so, you have prestigious company in Michael L. Dertouzos, who has headed up the Massachusetts Institute of Technology’s Laboratory for Computer Science for more than 25 years. In The Unfinished …

Antenna Design for Mobile Devices

Written by an antenna engineer turned professor who has worked at Apple, Nokia and Amphenol,Antenna Design for Mobile Devicesis a comprehensive guide for fresh and intermediate engineers involved in antenna design. The book instructs readers through all aspects of real world antenna designs, which includes how to make …

Business Processes for Business Communities: Modeling Languages, Methods, Tools

After a brief introduction to the topic of business process modeling, the book offers a quick-start into model-based business process engineering. After that, the foundations of the modeling languages used are conveyed. Meaningful examples are in the foreground – each of the underlying formalisms is treated only as far as …
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