Innovation, Intellectual Property, and Economic Growth

On 04.15.12, In Business, by
What drives innovation? How does it contribute to the growth of firms, industries, and economies? And do intellectual property rights help or hurt innovation and growth? Uniquely combining microeconomics, macroeconomics, and theory with empirical analysis drawn from the United States and Europe, this book introduces graduate students and advanced undergraduates …

Branded Beauty: How Marketing Changed the Way We Look

On 04.15.12, In Business, Marketing, by
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best.  In Branded Beauty, Mark Tungate delves into the …

Facilities Change Management

On 04.15.12, In Business, Management, by
Modern organisations are subject to continual change – technologies evolve, organisational structures are modified, people and underlying cultures are transformed. Yet the facilities that organisations occupy are static and can impede the changes that are essential to organisational survival. The response to change in terms of property and support services …

Modern Energy Markets: Real-Time Pricing, Renewable Resources and Efficient Distribution (Green Energy and Technology)

On 04.15.12, In Business, by
Energy has moved to the forefront in terms of societal and economic development. Modern Energy Markets is a comprehensive, economically oriented, exploration of modern electricity networks from production and distribution to deregulation and liberalization processes. Updating previous work by the authors, different aspects are considered resulting in a complete and …

Cinema 4D R13 Cookbook

On 04.15.12, In 3D, by
This book contains short recipes designed to effectively teach tools in the minimum amount of time. Each recipe hits on a topic that can be combined or incorporated with other recipes to give you the building blocks you need to start making great designs with Cinema 4D. Rather than demonstrating …

Tough Management: The 7 Winning Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow the Business in Good Times and Bad

On 04.15.12, In Business, Management, by
Based on more than two years of surveys of more than 2,000 senior executives and managers, Tough Management may be one of the most important and practical business books of our time. Bestselling author, weekly columnist, and sought-after speaker Chuck Martin has tapped into his research firm’s vast network of …

The Courage to Be Free: Discover Your Original Fearless Self

On 04.15.12, In Lifestyle, by
We were not born with the persistent negative, self-doubting, self-limiting thoughts and feelings most of us carry around. Those limitations are not part of our “original equipment.” In the words of bestselling author and beloved teacher Guy Finley, “When you realize no one else on this earth can be like …

The Secrets of the FBI

On 04.15.12, In Miscellaneous, by
The Secrets of the FBI by New York Times bestselling author Ronald Kessler reveals the FBI’s most closely guarded secrets and the secrets of celebrities, politicians, and movie stars uncovered by agents during their investigations. Based on inside access, the book presents revelations about the raid on Osama bin Laden’s …

Executive Toughness: The Mental-Training Program to Increase Your Leadership Performance

On 04.14.12, In Business, by
People with inborn talent may be good at what they do—but only the mentally tough reach the highest plateaus in their field. And here’s the best news of all: mental toughness is something anyone can learn. Director of mental training for the St. Louis Cardinals and a top-tier executive coach, …

gnuplot Cookbook

On 04.14.12, In Programming, by
gnuplot is the world’s finest technical plotting software, used by scientists, engineers, and others for many years. It is in constant development and runs on practically every operating system, and can produce output in almost any format. The quality of its 3d plots is unmatched and its ability to be …
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