Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at …

There have never been so many ways of producing news and news-like content. From podcasts to YouTube, blogs and the phenomenal popularity of social media, seismic shifts are underway in global media. News 2.0 bridges the gap between theory and practice to present an integrated approach to journalism that redefines …

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content …

The latest jargon in the digital world, “cloud computing” leaves many small-business owners scratching their heads.  At its simplest, cloud computing enables businesses to do away with servers and much of their other IT hardware by running their software online.  Web-based email programs like Yahoo or Hotmail are examples of …

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases. Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a …

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. …

“There is usually a fine line between genius and insanity, but in this case it has become very blurred. Some of the funniest and most clever writing I have read in years.” (Terrance Fielding, WIRED magazine) “I laughed so hard and uncontrollably I could hardly breathe. Reading this on public …

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases. Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a …

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how …

Learn how CIO Jeremy Lawrence saved money for his organization, The Mind Research Network, by switching from hosted Microsoft Exchange to Google Apps. He also spared his IT team from the grind of maintenance, upgrades and patches. Beyond mail, Jeremy deployed Google’s online documents, video, archiving and encryption apps to …