Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other …

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. …

Are You Ready to Discover the Power of Facebook Marketing and Gain a HUGE Advantage in Your Business? Here’s a peek into what you will discover, when you download the “Facebook Marketing Extreme” guide… How to get huge amounts of niche-targeted Facebook friends quickly. Free techniques to generate floods of …

When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you’ll go far. With more than 70 million members, LinkedIn presents an invaluable opportunity to make connections, find a job, get a better salary, market a business, attract investors, and much more. …

This book collects a selection of the papers presented at the 21st International Tyrrhenian Workshop on Digital Communications, organized by CNIT and dedicated this year to the theme “Trustworthy Internet”. The workshop provided a lively discussion on the challenges involved in reshaping the Internet into a trustworthy reality, articulated around …

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google’s expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords’ functionality and advanced features, explaining how …

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy …

With the Azure Services Platform, processing and storing data moves from individual corporate servers and Web sites to larger, more reliable, and more secure data centers. Roger Jennings, author of more than 30 books on Microsoft technologies, shows you how to leverage the power of Azure and its related services …

How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, …

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full …