The book’s accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is …

Schools, colleges and universities all over the world are installing Moodle, but many educators aren’t making much use of it. With so many features, it can be a hassle to learn – and with teachers under so much pressure day-to-day, they cannot devote much time to recreating all their lessons …

Google+ brings together the best of social networking services and lets you share ideas, photos, and links with your friends, your acquaintances, your family—even your fantasy league or book group—with control over what you share and who you share it with. In this essential handbook to Google+, author Scott McNulty …

This definitive work on the perils and promise of the social- media revolution collects writings by today’s best thinkers and cultural commentators, with an all-new introduction by Bauerlein. Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see …

Wikis are a great way to collaborate and share knowledge online. MediaWiki is a popular and powerful wiki engine, powering some of the biggest wiki sites in the world – including Wikipedia, the biggest and most famous wiki of all. If you have a MediaWiki-based site and want to tailor …

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are “fuzzy and intangible,” they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, …

Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you’ll learn …

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate. Learn how …

People over 50 are the fastest-growing segment of the Facebook population, and they have some unique interests and concerns. This one-of-a-kind guide addresses issues of specific interest to older generations, helping them create a profile, connect with old friends and relatives, communicate with others, and maintain their safety online. If …

The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Your Virtual Success will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional in any service business.…