When migrating to the new wave of cloud-based applications, we now think about business logic, we think about automating processes, and we think about how we can make the systems better. Force.com is a cloud-based platform that is used to build and deploy enterprise applications on the cloud with minimum …

eBay is the 21st-century international marketplace. Isn’t it time you got in on the action? Marsha Collier knows eBay like nobody else, and she’s telling all. She’ll show you how to shop wisely, win auctions, get great deals, find the right items to sell, make them irresistible to buyers, handle …

When you open this book, you’ll feel as though you’re sitting down with experts who are disclosing rare information about search engine optimization. You’ll benefit from the authors’ success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific …

The Internet was going to liberate us, but in truth it has not. For every story about the web’s empowering role in events such as the Arab Spring, there are many more about the quiet corrosion of civil liberties by companies and governments using the same digital technologies we have …

Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You’ll …

The arrival of the Internet was revolutionary, and one of the most tumultuous developments that flowed from it–the upending of the relatively settled world of copyright law–has forced us to completely rethink how rights to a work are allocated and how delivery formats affect an originator’s claims to the work. …

Organizations today aren’t just participating in social networking, collaborative computing, and online communities–they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.   In Social Networking …

Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced …

Moffitt, president of a communications company, and Dover, founding principal partner of New Paradigm, an IT strategy think tank, point to wiki brands–organizations, products, and services that maximize social collaboration to drive business value–as a catalyst for a major shift in brand management. Highlighting such companies as Dell; Threadless, a …

If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You’re only guessing unless you learn how to Measure …