Category: Business

Business Process Technology: A Unified View on Business Processes, Workflows and Enterprise Applications

Currently, we see a variety of tools and techniques for specifying and implementing business processes. The problem is that there are still gaps and tensions between the different disciplines needed to improve business process execution and improvement in enterprises. Business process modeling, workflow execution and application programming are examples of …

The Coke Machine: The Dirty Truth Behind the World’s Favorite Soft Drink

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they’ll go to stay there. Ever since its “I’d like to teach the world to sing” commercials from the 1970s, …

Founding a Company: Handbook of Legal Forms in Europe

The book “Founding a Company – Handbook of Legal Forms in Europe” provides an easily accessible overview of the most important information any entrepreneur or manager needs when deciding for a legal form of the business. This makes it especially interesting for companies that decide to enter new markets within …

Intellectual Property Rights in China, 2nd Edition

This Guide is a detailed overview of all aspects of IPR and protection in China. Produced in association with AWS, the Austrian Federal Bank’s specialist IPR unit based in Shanghai, this is an essential work for any businessman trading with or conducting business in China. From covering protocol for dealing …

Making Radio, 3rd edition

Making radio programmes gets into your blood: it’s one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology. Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio …

The China Tax Guide, 5th Edition

This guide is a practical overview for the international businessman to understand the rules, regulations and management issues regarding taxes in China. It is written very much from practical experience. We will help you to understand the implications of what can initially appear be a complicated and contradictory subject. This …

Land and the Ruling Class in Hong Kong, 2nd Edition

Thoroughly revised and updated, this second edition discusses how the land system in Hong Kong, inherited from the British, has helped to create unrivaled wealth for the ruling class and how the lack of competition law has encouraged industrial and economic concentration in these same entities. Arguing that the land …

Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

Skateboarding legend Tony Hawk jump-starts the world’s hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line. Freestyle motocross star Carey Hart discovers that backflips in the boardroom don’t fly, but sharp entrepreneurship turns his …

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content …

Mastering Business Negotiation : A Working Guide to Making Deals and Resolving Conflict

Mastering Business Negotiation is a handy resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations. Grounded in solid research, the authors – experts in the field of business negotiation – reduce the huge volume of available information into an accessible handbook for busy …
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