Present Your Way to the Top reveals strategies for drafting and delivering dynamic presentations that engage, persuade, and motivate audiences and help the presenter get noticed by senior management. …

Accounting and the Business Environment; Recording Business Transactions; The Adjusting Process; Completing the Accounting Cycle; Merchandising Operations; Merchandise Inventory; Internal Control and Cash; Receivables; Plant Assets and Intangibles; Current Liabilities and Payroll; Long-Term Liabilities, Bonds Payable, and Classification of Liabilities on the Balance Sheet; Corporations, Paid-In Capital, and the Balance …

Anyone who’s ever argued with a child knows that they can be incredible little negotiators. “How to Negotiate Like a Child” mixes lighthearted, tongue-in-cheek humor with eminently practical real-world strategies to show readers how to turn the tide in any adult negotiation by using kids’ tactics. From throwing a tantrum, …

What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for its enjoyable …

Brand building is typically identified with businesses, but personal and professional relationships can also be seen—and managed—by these practical and proven techniques. It’s not enough to simply paste on a superficial veneer. Brands, like special relationships, are real and make a difference. Just as the greatest business brands succeed through …

GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition …

Market experts regularly sing the praises of the revered buy-and-hold strategy, a winning approach in bull markets. But where are those experts when regularly occurring bear markets maul investors’ portfolios? In fact, where were you during the most recent collapse, in 2000-2002, when investors who blindly followed the buy-and-hold method …

In this groundbreaking study of the financial meltdown, renowned radical political economists lay bare the roots of the crisis in the inner logic of capitalism itself. Objective and detailed, this account provocatively challenges the call for a return to a largely mythical golden age of economic regulation as a check …

Managing energy usage via a company network allows you to create an energy management program that can be scaled company-wide, and this unique book shows you just how to do it. Through step-by-step instruction and real-world case studies drawn from the expert author team’s own experience at Cisco, this book …

Maybe the reason so many well-intentioned management initiatives fall short is because typical “best practice” methods only help managers avoid failure, rather than produce genuinely spectacular results. Jane Linder proposes a new way of managing. From developing a virtual reality simulator for underwater mining equipment to saving an Ohio oil …