The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.   Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben …

Long a classic text for the teaching of principles of economics, the current economic crisis makes this book an even more essential resource for faculty who want a solid introduction that calls on policy based information for examples and applications. The authors have been on the forefront of advising policy …

Tailored for the “hybrid,” fundamental, and introduction courses in speech communications, the second edition of Creating Communication is a brief, practical, and student-friendly introduction to the discipline with a unique theme: Students are “artists,” using their words and behaviors to create something new and exciting in their lives and in …

Straightforward and student friendly, James S. Nairn’s PSYCHOLOGY, Fifth Edition, uses a proven problem-solving approach to help you discover how to apply psychology to your everyday life. A firm believer that you must understand what a psychological process is for before you can hope to understand how it works, Dr. …

Lectures remain a staple form of teaching in higher and professional education. However, some lectures are more effective than others. 53 interesting things to do in your lectures presents practical suggestions, each tried and tested, for developing your lectures. The book is designed for dipping into to find suggestions that …

Accounting for Non-Accounting Students is a highly reputed text for is accessibility and clarity. The book combines user-friendly language and real world examples making it ideal for students with little or no prior knowledge of Financial or Management accounting. The text covers the essentials of book-keeping and the rules of …

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth …

Americans are fixated on the idea of choice. Our political theory is based on the consent of the governed. Our legal system is built upon the argument that people freely make choices and bear responsibility for them. And what slogan could better express the heart of our consumer culture than …

Structural Analysis, 8e, provides readers with a clear and thorough presentation of the theory and application of structural analysis as it applies to trusses, beams, and frames. Emphasis is placed on teaching readers to both model and analyze a structure. Procedures for Analysis, Hibbeler’s problem solving methodologies, provides readers with …

Many corporate managers struggle to see the relevance of accounting in their everyday responsibilities. Weygandt shows them how managerial accounting information fits in the larger context of business so they are better able to understand the important concepts. The new Do It! feature reinforces the basics by providing quick-hitting examples …