Cross-Cultural Selling For Dummies

On 01.16.10, In Business, Sales, by
Appeal to the multicultural market and send your sales soaring Want to reach out to customers from other cultures? This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. * Adapt to multicultural markets - measure the purchasing power of other cultures and change the way you market and sell * Develop a marketing campaign with wide appeal - do your research, pick the right media, tune your materials to your market, and establish a presence in the community * Build rapport with culturally diverse clients - identify generational differences, pronounce names correctly, and determine customer motivation * Adapt your sales presentation and techniques - clear language barriers, boost your street cred, and present financing options in ways that appeal to your multicultural clientele * Close the sale - recognize and overcome objections, handle negotiations with skilled hagglers, and head off potential buyer's remorse * Create a foundation for long-term success - excel at customer service, create a strong referral base, and maintain a diverse sales team Download Here