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Pro Spring 3 (Professional Apress)

The agile, lightweight, open-source Spring Framework continues to be the de facto leading enterprise Java application development framework for today’s Java programmers and developers. It works with other leading open-source, agile and lightweight Java technologies like Hibernate, Groovy, MyBatis, and more. Spring now also works with Java EE and JPA …

Mastering Search Analytics: Measuring SEO, SEM and Site Search

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate. Learn how …

SharePoint Apps with LightSwitch

Build custom business applications for SharePoint with Visual Studio LightSwitch—including intuitive apps that don’t require a single line of code. This example-driven guide takes non-programmers step-by-step through the process of creating simple apps and utilities, and shows programmers familiar with C# or Visual Basic how to build customized applications with …

How to Write a Business Plan, 10th Edition

Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write …

CIOs at Work

In CIOs at Work, noted author Ed Yourdon interviews many of the world’s most influential chief information officers. You will gain insights from the first CIO of the USA, take a peek into the future with the CIO at Google, learn the unique role IT plays in testing Microsoft applications, …

The Personal MBA: Master the Art of Business

Kaufman, a former middle manager at Proctor & Gamble and founder of personalmba.com, argues that those interested in business would be better served by skipping the M.B.A. and focusing on the critically important concepts that really make or break a business. According to the author, much of what is taught …

Beginning Facebook Game Apps Development

Today’s Facebook is emerging to become tomorrow’s operating system, according to some. Certainly, a WebOS. Web standards-based apps using HTML5, JavaScript, CSS3 and more are now possible on Facebook. Why not get started with developing and selling Facebook game apps on Facebook’s App Store? Beginning Facebook Game Apps Development gets …

Pro Multithreading and Memory Management for iOS and OS X: with ARC, Grand Central Dispatch, and Blocks

If you want to develop efficient, smooth-running applications, controlling concurrency and memory are vital. Automatic Reference Counting is Apple’s game-changing memory management system, new to Xcode 4.2. Pro Multithreading and Memory Management for iOS and OS X shows you how ARC works and how best to incorporate it into your …

Beginning Windows Phone App Development

Microsoft’s Windows Phone 7 handsets have injected a new vibrancy into the smartphone marketplace and provided bold new opportunities for the Microsoft development community. Take advantage of these opportunities with Beginning Windows Phone App Development, written specifically to help you learn the skills you’ll need to develop rich, functional apps …

Beginning Android ADK with Arduino

Whether you’re new to Arduino and Android development, or you’ve tinkered a bit with either one, this is the book for you. Android has always been a natural fit with Arduino projects, but now that Google has released the Android Open Accessory Development Kit (the Android ADK), combining Android with …
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