mrblue

Author

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t

On 04.18.12, In Business, by mrblue

Expletive or not, by the end of this book, listeners will be desensitized to the word “asshole,” which is said hundreds of times in this audiobook. Sutton’s premise seems pretty simple: get rid of arrogant jerks in the work place from every level of an organization. Through each chapter, he …

Just How Stupid Are We?: Facing the Truth About the American Voter

On 04.18.12, In Business, by mrblue

Shenkman (Presidential Ambition) makes the provocative argument that as American voters have gained political power in the last 50 years, they have become increasingly ignorant of politics and world affairs—and dangerously susceptible to manipulation. The book provides a litany of depressing statistics—most Americans cannot name their representatives in …

Eliminating

On 04.16.12, In System, by mrblue

Challenging popular notions of what it takes for IT organizations to succeed, IT governance evangelist at CA Technologies Steve Romero presents many of the theories and ideas around IT governance, the key components of successful process management, and behavioral management as key factors in IT’s success. The topic of IT …

Systems Life Cycle Costing: Economic Analysis, Estimation, and Management

On 04.16.12, In Management, by mrblue

Although technology and productivity has changed much of engineering, many topics are still taught in very similarly to how they were taught in the 70s. Using a new approach to engineering economics, Systems Life Cycle Costing: Economic Analysis, Estimation, and Management presents the material that a modern engineer must understand …

The Art of Software Innovation: Eight Practice Areas to Inspire your Business

On 04.15.12, In Development, Programming, by mrblue

Imagine that you are the CEO of a software company. You know you compete in an environment that does not permit you to treat innovation as a secondary issue. But how should you manage your software innovation to get the most out of it? This book will provide you with …

E-Finance: The Future is Here, 2nd Edition

On 04.15.12, In Business, Finance, by mrblue

The Second Edition of E-Finance focuses on system improvements, marketing, customer services, security and legal remedies, amongst others. While issues like web design are briefly touched upon, the emphasis is on the integration of this new channel with the established brick-click model. The book surveys the spread of internet facilities …

Fundamentals of Selling, 12th Edition

On 04.15.12, In Business, Sales, by mrblue

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has …

Statistical and Thermal Physics: With Computer Applications

On 04.15.12, In Computing, by mrblue

This textbook carefully develops the main ideas and techniques of statistical and thermal physics and is intended for upper-level undergraduate courses. The authors each have more than thirty years’ experience in teaching, curriculum development, and research in statistical and computational physics. Statistical and Thermal Physics begins with a qualitative discussion …

Innovation, Intellectual Property, and Economic Growth

On 04.15.12, In Business, by mrblue

What drives innovation? How does it contribute to the growth of firms, industries, and economies? And do intellectual property rights help or hurt innovation and growth? Uniquely combining microeconomics, macroeconomics, and theory with empirical analysis drawn from the United States and Europe, this book introduces graduate students and advanced undergraduates …

Branded Beauty: How Marketing Changed the Way We Look

On 04.15.12, In Business, Marketing, by mrblue

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the …

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